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Product Development Minor

A Top-Rank Fashion Program With Real-World Experience

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Why study Fashion at Marist University?

The Fashion Merchandising program at Marist University prepares students to plan, market, and manage fashion products through a blend of business, branding, and consumer insight. Students create retail strategies, marketing campaigns, and brand-focused projects through applied learning experiences. With access to New York City and global opportunities, students gain an understanding of the fashion marketplace. Students develop expertise in consumer behavior, brand management, marketing, merchandising, and strategic planning鈥攕kills that are valued throughout the fashion industry and across the broader business world. The program emphasizes real-world application and industry engagement for careers in merchandising and marketing.

Program Distinctions

Top-Ranked Program

Marist鈥檚 Fashion programs are recognized among the best in the United States, including being named one of the top 15 programs in the nation () and one of only 10 institutions worldwide shaping the future of fashion ().

New York City and Global Opportunity

Access to leading fashion markets in New York City and around the world, including internships, site visits, and study opportunities at Marist鈥檚 Florence campus.

Real-World Experience

Hands-on, industry-connected learning through experiences such as MPorium, a student-run retail boutique, and  focused on brand storytelling and creative direction.

Learn by Doing

Applied learning in areas such as buying, merchandising, marketing, and product development through industry-informed projects and client-focused work.

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Image of faculty member presenting to a class in the Steel Plant Studios.

What do you learn in Fashion Product Development?

Marist's Fashion Product Development program provides a foundation in contemporary concepts of the apparel industry. It covers various aspects such as product development, production, sourcing, branding, licensing, and product data management. By pursuing a minor in Product Development, students gain valuable insights into how fashion products are designed and managed throughout their entire lifecycle. Students take courses such as:

  • Apparel Supply Chain
  • Private Label Development
  • Fashion Branding & Licensing
  • Global Merchandising Strategies

Learn from Industry Experts Across Diverse Areas of Expertise

Marist faculty members come from a wide range of backgrounds and possess various areas of expertise, providing students with insights from experienced industry professionals. With small class sizes, students receive personalized attention and gain hands-on experience, which helps them develop a thorough understanding of the Fashion Industry. Meet a few of our faculty members below, or view all our faculty members. >

 

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