Image of Marist University's student-run boutique, MPorium.

Fashion Business Concentration

A Top-Ranked Fashion Program With Global Opportunity in the Hudson Valley

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Why study Fashion at Marist University?

The Fashion Merchandising program at Marist University prepares students to plan, market, and manage fashion products through a blend of business, branding, and consumer insight. Students create retail strategies, marketing campaigns, and brand-focused projects through applied learning experiences. With access to New York City and global opportunities, students gain an understanding of the fashion marketplace. Students develop expertise in consumer behavior, brand management, marketing, merchandising, and strategic planning鈥攕kills that are valued throughout the fashion industry and across the broader business world. The program emphasizes real-world application and industry engagement for careers in merchandising and marketing.

Program Distinctions

Top-Ranked Program

Marist鈥檚 Fashion programs are recognized among the best in the United States, including being named one of the top 15 programs in the nation () and one of only 10 institutions worldwide shaping the future of fashion ().

New York City and Global Opportunity

Access to leading fashion markets in New York City and around the world, including internships, site visits, and study opportunities at Marist鈥檚 Florence campus.

Real-World Experience

Hands-on, industry-connected learning through experiences such as MPorium, a student-run retail boutique, and  focused on brand storytelling and creative direction.

Learn by Doing

Applied learning in areas such as buying, merchandising, marketing, and product development through industry-informed projects and client-focused work.

Image of Fashion Merchandising Major working with Fashion Merchandising faculty member in senior fashion lab.

What do you learn in a Fashion Business program?

The fashion business curriculum incorporates the business side of the fashion industry, including merchandising, retail management, marketing, trend forecasting, product development, supply chain operations, and consumer behavior. Students learn how to bring fashion products to market, manage brands, analyze trends, and create successful business and marketing strategies while gaining hands-on industry experience. You鈥檒l take courses such as:

  • Behind the Spreadsheet Fashion Excel
    Buying, Planning & Allocation 
  • Fashion Branding and Licensing
  • Marketing Principles
  • Merchandise Planning & Control
Image of Marist Fashion Promotion and Business students backstage at Milan Fashion Week.

Front Row and Backstage at Milan Fashion Week

Why is studying abroad good for a fashion major? Studying abroad at Marist's Florence campus in Italy offers fashion students direct access to one of the world鈥檚 most influential fashion epicenters and provides unmatched real-world experience. Marist students have previously attended Milan Fashion Week, where they received front-row and backstage access to one of the industry鈥檚 most exclusive global events. Students in fashion designfashion merchandising, and global marketing communications were immersed in what鈥檚 known as one of the 鈥渂ig four鈥 fashion weeks, gaining firsthand exposure to trends, production, and industry professionals. Through Marist's partnership with Italian designer , hands-on learning at premier industry events has helped make Marist鈥檚 Fashion Program among the best in higher education.

 

Cutting-Edge Fashion Facilities

At Marist, we鈥檙e determined to provide not only the educational but the physical tools to promote your success and preparedness to enter to fashion industry. Along with our Textile Design Lab and the Maker Lab, Fashion students perhaps get the most use and experience out of MPorium: our on-campus, award-winning entrepreneurial boutique stocked and operated by our Fashion Merchandising students. Functioning as a retail laboratory, MPorium gives you the opportunity to delve into the nuances required for running and maintaining a fashion enterprise, including Human Resource Management/Staffing, Customer Service, Marketing, Visual Merchandising, and Merchandise Planning & Control.

Learn from Industry Experts Across Diverse Areas of Expertise

Marist faculty members come from a wide range of backgrounds and possess various areas of expertise, providing students with insights from experienced industry professionals. With small class sizes, students receive personalized attention and gain hands-on experience, which helps them develop a thorough understanding of the Fashion Industry. Meet a few of our faculty members below, or view all our faculty members. >

 

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