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Integrated Marketing Communication

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IMC Part- and Full-Time Course Sequences

Part-time: Fall Start Schedule

Year 1

Fall (two rounds, eight weeks each):

  • Principles of Integrated Marketing Communication
  • Marketing Foundations  

Spring (two rounds, eight weeks each):

  • Public Relations Management
  • Analytical Tools for Decision Making 

Summer (eight weeks each):

  • Marketing Research

Year 2

Fall (two rounds, eight weeks each):

  • Advertising Management
  • Brand Management

Spring (two rounds, eight weeks each):

  • Social Media Strategies & Tactics
  • Global Consumer Insights

Summer (eight weeks each):

  • IMC Capstone

Part-time: Spring Start Schedule

Year 1

Spring (two rounds, eight weeks each):

  • Principles of Integrated Marketing Communication
  • Analytical Tools for Decision Making 

Summer (eight weeks each):

  • Marketing Research

Year 2

Fall (two rounds, eight weeks each):

  • Public Relations Management
  • Marketing Foundations

Spring (two rounds, eight weeks each):

  • Social Media Strategies & Tactics
  • Global Consumer Insights

Year 3

Fall (two rounds, eight weeks each):

  • Advertising Management
  • Brand Management

Spring (two rounds, eight weeks each):

  • IMC Capstone

Full-time: Fall Start Schedule

Year 1

Fall (two rounds, eight weeks each):

  • Principles of Integrated Marketing Communication
  • Advertising Management
  • Marketing Foundations
  • Brand Management

Spring (two rounds, eight weeks each):

  • Public Relations Management
  • Social Media Strategies  & Tactics
  • Analytical Tools for Decision Making 
  • Global Consumer Insights

Summer (eight weeks each):

  • Marketing Research 
  • IMC Capstone

Full-time: Spring Start Schedule

Year 1

Spring (two rounds, eight weeks each):

  • Principles of Integrated Marketing Communication
  • Public Relations Management
  • Analytical Tools for Decision Making
  • Global Consumer Insights

Summer (eight weeks each):

  • Marketing Research 

Year 2

Fall (two rounds, eight weeks each):

  • Social Media Strategies & Tactics
  • Advertising Management
  • Marketing Foundations
  • Brand Management

Spring (two rounds, eight weeks each):

  • IMC Capstone
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