-
蜜月直播
Fall Open House
Join us for our last Fall Open Houses and experience our beautiful, riverfront campus firsthand. Learn more about Marist鈥檚 academic experience, the admissions process, and get an inside look at life as a Red Fox! You'll have the opportunity to hear directly from students, faculty, and staff about what makes the Marist Community so special. Register Below:
蜜月直播
-
Academics
Fall Open House
Join us for our last Fall Open Houses and experience our beautiful, riverfront campus firsthand. Learn more about Marist鈥檚 academic experience, the admissions process, and get an inside look at life as a Red Fox! You'll have the opportunity to hear directly from students, faculty, and staff about what makes the Marist Community so special. Register Below:
Academics
-
Admission & Financial Aid
Fall Open House
Join us for our last Fall Open Houses and experience our beautiful, riverfront campus firsthand. Learn more about Marist鈥檚 academic experience, the admissions process, and get an inside look at life as a Red Fox! You'll have the opportunity to hear directly from students, faculty, and staff about what makes the Marist Community so special. Register Below:
Admission & Financial Aid
-
Student Life
Fall Open House
Join us for our last Fall Open Houses and experience our beautiful, riverfront campus firsthand. Learn more about Marist鈥檚 academic experience, the admissions process, and get an inside look at life as a Red Fox! You'll have the opportunity to hear directly from students, faculty, and staff about what makes the Marist Community so special. Register Below:
Student Life
- Athletics
Dr. Barry Silverman
Schlobach Distinguished Chair in Business
Bio
Dr. Silverman has been an educator and marketing professional for the last 30 years. He has consulted with Fortune 500 companies and has developed a specialty in Brand Strategy. He has taught on two continents and has been a featured speaker at the American Marketing Association.
He has been recognized for teaching excellence and his dissertation work explored the changing role of brands in consumer decision making. Dr. Silverman is a true thought leader in the field of marketing, uniquely able to combine years of commercial enterprise, business consulting and academic experience to opine on trending business and contemporary cultural topics.
Education
PhD, International Business, International School of Management, 2023
MBA, Marketing, Fairleigh Dickinson University, 1995
BA, Economics and English, Rutgers College, 1987
Research Interests / Areas of Focus
- Changing cultural and socio-economic dynamics and their impact on business
- Using generative AI in the marketing process and its impact on consumer behavior.
Selected Articles
- The Changing Role of Brand in Consumer Decision Making
- The Big Data Revolution in Healthcare Marketing
- The Relationship Between Corporate Identity and Business Performance
- Crossing the Geographical Divide: The Evolution of International Trade
Creative Work
City College of New York, 2019 - Revitalized a Branding and Integrated Communications course by applying viable and true learning objectives along with a cohesive roadmap that focuses on the importance of relationships when driving the success of a marketing program.
New York University, 2014 - Worked with local enterprise to create a collaborative network that enabled students to work on key marketing projects for these businesses and learn from the contemporary and "real-world" challenges of this network.
New York University 2015 - Founding advisor of student-run marketing blog: The NYU BrandLab, which was formed to advance the dialogue in the marketing community and give student鈥檚 an opportunity to interact with other marketers, while producing content that is relevant to the advancement of the marketing discipline.
New York University 2015 - Designed a new course titled "Advanced Brand Strategy" which was used internationally and domestically; online and in-person.
Selected Presentations
Featured presenter at the AMA Annual Conference: Topic: "The Dissipation of the Middle Class and its Impact on Marketing"
Awards and Honors
Awarded for "Teaching Excellence": Highest Rated Marketing Instructor in the NYU Program - 2015
