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Yasemin Beykont

Visiting Assistant Professor of Communication

Bio

Dr. Beykont is a Visiting Assistant Professor of Communication in the School of Communication and the Arts at Marist. Her research applies critical approaches to studying internet memes, advertising, and promotional culture. Her work has been published in different journals and books, including Communication, Culture & Critique and Canadian Journal of Communication, and has been presented at various conferences. She served as the managing editor for the Journal of Information Policy between 2020-2022 and has been working as the digital media director for Penn State鈥檚 News Literacy Initiative since 2023. 

Education

PhD, Mass Communications, The Pennsylvania State University, 2024
MA, Media Studies, University of Wisconsin-Milwaukee, 2020
BA, Public Relations, Istanbul Bilgi University, 2017
BA, European Studies, Istanbul Bilgi University, 2017

Research Interests / Areas of Focus

Meme Studies, Critical Advertising, Political Economy of Media, Digital Media and Communication, Popular Culture

Selected Publications

Refereed journal publications
Forde, S. L., Solis, E., & Beykont, Y. (2024). Digital Disregard: A case for amending Qu茅bec鈥檚 children advertising legislation. Canadian Journal of Communication, 49(2), 201鈥�229.

McAllister, M. P., Beykont, Y. & Forde, S. (2023). The racialized celebrity other in perfume advertisements. Communication, Culture, & Critique, 16(3), 141-157.

Peer-reviewed book chapters
McAllister, M. P., Forde S. L., & Beykont, Y. (2024). bell hooks鈥� 鈥渆ating the other鈥� as a critical advertising framework. In A. Das, H. R. Chaudhuri, & O. S. Turkdogan (Eds.), Postcolonial marketing communication: Images from the margin (pp. 17-35). Singapore: Springer.

Beykont, Y. (Forthcoming). Social movements and culture jamming through memes: 鈥淭he Pepsi meme war鈥�, In Cundall, M., Sills, L. & Zaldivar, E. (Ed.), Thinking Through Memes. Hackett Publishing.

Awards and Honors

Djung Yune Tchoi Award for Outstanding Teaching by a Graduate Student, April 2024.

Donald P. Bellisario College of Communications Davis Ethics Award, April 2024.

CRTC Prize for Excellence in Policy Research, Ph.D. Category, for the paper 鈥淒igital Disregard: A Case for Amending Quebec鈥檚 Children Advertising Legislation,鈥� Canadian Communication Association, Toronto, Canada, June, 2023. 

Top Paper Panel, Critical and Cultural Studies Division, for the paper 鈥渂ell hooks鈥� 鈥淓ating the Other鈥� as a Framework for Critical Advertising Studies.鈥� National Communication Association, New Orleans, LA, November, 2022.

Contact Information

Academic School

School of Communication and the Arts

Office

Lowell Thomas 248

Email

yasemin.beykont@Marist.edu

Phone

(845) 575-3000 ext. 6070

Website/Resume