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Dr. Madeline (Maddie) Ullrich (she/they) is an Assistant Professor of Television Studies at Marist University. Ullrich鈥檚 research areas include feminist media studies, television studies, feminist film theory, queer theory, and narrative theory.

At Marist, Maddie teaches introductory courses (鈥淚ntroduction to Media Studies, Fall 2025) and television studies courses such as 鈥淭elevision Theory and Criticism鈥� (Fall 2025) and Special Topics in Television Studies (鈥淟GBTV,鈥� Fall 2025). In the past, Maddie has also taught other courses in television and film theory, including 鈥淭elevision and Gender,鈥� 鈥淨ueer Cinema,鈥� 鈥淔ilm History 1989-Present鈥�, and 鈥淭elevision History.鈥� Additionally, Ullrich has developed and taught courses such as 鈥淔eminist Theory and Rhetoric鈥� and 鈥淯nderstanding Film鈥� for the Rochester Education Justice Initiative, a prison education program that provides accredited college courses in Western New York State prisons.

Ullrich鈥檚 first book manuscript Feeling Feminism on Television examines the resurgence of feminism on contemporary narrative TV, specifically how feminist TV in the present primarily addresses viewers through ambivalent or negative feelings. Situating this shift within television鈥檚 larger 鈥渁ffective turn,鈥� Ullrich explores how the dominant representational mode within mainstream feminism鈥攈istorically that of role models and positive images鈥攊s largely replaced with a mode of address that asks viewers to identify with negative and even antagonistic feelings. Rather than seeing television鈥檚 affective turn as the apotheosis of feminist storytelling, Ullrich explores the potential consequences of this move for both the television industry and for feminist politics, a shift that is perhaps indicative of an 鈥渋dentity crisis鈥� for both television as a medium and feminism more broadly.